TikTok, is taking steps to further improve new e-commerce platform

TikTok, is taking steps to further improve and expand its new e-commerce platform by bringing in tech startups with experience in optimizing digital commerce platforms.

Despite the platform’s introduction in the US, customers have experienced shipping delays and counterfeit products, leading to complaints. To address these issues, the company has enlisted the help of ChannelEngine, TalkShopLive, and YunExpress to enhance the number of buyers and sellers utilizing the platform.

The growing trend of digital shopping has been gaining traction when the PYMNTS report “Digital Economy Payments: Payment Method Diversification” found that 26 percent of consumers reported making an online purchase via a mobile device on their most recent shopping experience.

By reaching customers on social media, businesses have the chance to attract a new demographic of shoppers. With these measures in place, TikTok is setting itself up for success in the digital retail space.